The Nigeria Imaginary exhibition, presented by the Nigeria Pavilion at the 2024 Venice Biennale, was a celebration of Nigeria’s cultural and artistic heritage through the works of eight commissioned artists. As Branding and Marketing Lead with the Museum of West African Art, DEECEE developed and executed a digital strategy that amplified the exhibition’s curatorial themes, creating a cohesive narrative across platforms to connect global audiences with Nigerian arts, history, and culture.
In preparation for and following the event, DEECEE curated a broad range of content and experiences. Inspired by Aindrea Emelife’s curatorial statement, the strategy was to create a “patchwork of varying missions” across digitals and other event communications. A key focus of the campaign was the Checked Instagram, an iconic visual grid inspired by the green-and-white pattern of the Nigerian flag.
We designed a range of digital assets, both still and animated, for use across digitals and various parts of the Biennale. Posts alternated between artist features, curatorial insights, audience interactions, and event promotions, creating a dynamic, multifaceted narrative.
The visual identity extended beyond social media, with a cohesive suite of digital and physical assets designed to tie the exhibition together. Animated and static assets for use at the Biennale included signage, event promotion materials, and content for in-pavilion screens. These elements maintained a strong connection to the Nigerian flag motif while incorporating textures and motifs drawn from traditional and contemporary Nigerian art.
